ESPN attempted to introduce AI-generated “moving portraits” during the NBA Finals, which resulted in widespread criticism. This new feature premiered during Game 1 between the New York Knicks and the San Antonio Spurs. Unfortunately, the technology encountered issues when animating a classic image of Tony Parker, a Spurs legend.
Fans were not impressed with the AI portrayal, describing it as an unsettling experience. The original intention was to showcase Parker celebrating his 2003 NBA championship win. However, the AI graphics distorted his facial features, causing discomfort among viewers.
“Why use AI when they literally have the pictures?” a fan questioned on social media.
ESPN also applied this AI tool to images of other NBA legends, including Bill Russell from the Boston Celtics and Kobe Bryant of the Los Angeles Lakers. Despite the network’s attempt to enhance viewership, the AI graphics were missing in Game 2 and will not return for the rest of the Finals.
A network insider confirmed the use of AI technology for the graphics, though plans to continue with this innovation are uncertain. The experiment was quietly discontinued as executives reassessed its success.
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