Presley Gerber, son of Cindy Crawford, passed away at 27 while in a rehabilitation facility. His family grapples with the tragedy as details surrounding his death emerge. Presley had openly shared his struggles with addiction and mental health, often utilizing social media to advocate for treatments he believed in.
Presley Gerber’s Advocacy and Treatment
Presley had been vocal about his addiction battles, often discussing the therapies he hoped would help him recover. A notable aspect of his advocacy was his support for ibogaine treatment. In March, he shared a video on social media as he prepared for an ibogaine dose at a wellness clinic in Cancún, Mexico.
“Quiet moment before everything changed,” Presley captioned the photo. He expressed hope that he could find himself again through this treatment.
Ibogaine, a psychedelic derived from the Tabernanthe iboga shrub, has shown potential for treating opioid and cocaine addiction. The treatment is legal in certain countries, but not in the United States.
Investigation and Family Statements
Presley Gerber’s death on September 20 is under investigation by Santa Monica Police as a suspected overdose. The Los Angeles County Medical Examiner has not yet determined the cause of death. The Gerber family has requested privacy during this painful time.
Throughout his challenges, Presley received public support from his parents, Cindy Crawford and Rande Gerber, as well as his sister, Kaia Gerber. After his ibogaine post, Cindy praised him as a “warrior,” while Rande and Kaia expressed their pride in his courage and openness.
The Struggle and His Legacy
Presley often spoke candidly about his experiences with depression, panic attacks, and addiction. In 2023, he discussed his mental health journey in a podcast, expressing his desire to help others facing similar challenges. He stressed the importance of acknowledging mental health issues and encouraged open conversations about such struggles.
“Mental health is an issue,” he said. “It is such a big part of my life. It’s a 24/7 job.”
He launched “Mental Health Mondays” on social media, aiming to promote dialogue on topics often hidden. Despite stepping away from social media for personal reasons, Presley returned with determination to spread awareness and aid others.
Family Reflections
Kaia Gerber has spoken about how her brother’s struggles impacted their family. She shared insights into their upbringing and their parents’ privacy. Kaia recognized Presley for being transparent and serving as a teacher in their lives.
The family continues to mourn their loss as they reflect on his life and the important conversations he started about mental health and recovery.

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