Brittany Aldean, wife of country musician Jason Aldean, has ventured into the business world with her fragrance brand, VADA. This decision comes after years of contemplating a career in the beauty or fashion industries.
Brittany’s inspiration for VADA stems from her grandmother, Louvada. She used an abbreviation of her grandmother’s name, as Louvada inspired her love for beauty.
Launching VADA required extensive effort. Despite envisioning a career in fashion or beauty, she only recently focused on fragrances. The personal investment needed for such a business surprised her, with a process spanning over two and a half years.
The technical side of developing scents was daunting. Brittany visited labs to understand scent development, describing this as a valuable learning experience. The personal connection with her grandmother reflects in one of her best-selling fragrances, named ‘1924’ after the year her grandmother was born.
Jason Aldean has been a supportive partner throughout Brittany’s journey. He offers business advice and encourages her ambitions, knowing her independent nature. Despite their busy schedules, the couple prioritizes spending quality time together.
At home, they balance responsibilities around Jason’s touring schedule. Brittany manages the morning routine, while Jason helps with school runs. When not touring, Jason enjoys relaxed days, allowing Brittany to focus on work and household activities.
Their children, Memphis and Navy, witness both parents pursuing their careers passionately. Brittany hopes this imparts valuable lessons to them. Navy has shown interest in joining VADA one day, indicating enthusiasm for the family business.
Brittany looks forward to the holiday season, decorating early to maximize enjoyment. The busy family schedule means having decorations up right after Halloween helps them savor the festive spirit when they return home during Christmas.
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