Prospective students and their families recently experienced Skidmore College firsthand during a campus tour in New York. There’s been a noticeable shift in how institutions like Skidmore approach admissions, seeking to create a more welcoming and accessible application process. For many students, college admission feels overwhelming; a sentiment echoed by high school senior Alex Zaret, who referred to the process as somewhat of a full-time job.
Colleges are now actively working to change their reputation from an intimidating “ivory tower” to a more inclusive environment that invites students in. This change is prompted by increasing difficulties in filling seats on campuses. Marc Conner, president of Skidmore College, notes that even institutions not struggling with enrollment are adapting to ensure they attract and enroll students.
Several methods have emerged, including waiving application fees and offering additional financial aid to students who visit campuses. Notably, public universities in 17 states automatically admit high school students who meet certain criteria, while over 150 private colleges provide direct admissions when students utilize the Common App.
The odds of being accepted into college are improving, a surprising fact to many prospective students who assume the opposite. Data shows a higher number of acceptances at public and private colleges, which some students find unexpected given the traditional focus on low acceptance rates at elite institutions. Angel Pérez, CEO of the National Association for College Admission Counseling, explains that many do not realize most colleges accept most applicants. The number of highly selective schools remains minimal in comparison.
To counter declining yields, where fewer admitted students are enrolling, colleges are encouraging faculty involvement in recruitment. Faculty members at some institutions are now meeting applicants, showcasing what their programs offer. This approach aims to foster a sense of belonging and help students see themselves in the academic community. Enrollment strategies include asking all campus workers, from professors to dining staff, to create a welcoming environment.
Skidmore College, with 2,719 students, illustrates this trend. The college has experienced increased applications and a stronger yield than many counterparts. The strategy of involving faculty in the admissions process has shown promise, though exact enrollment data related to these interactions is still forthcoming.
Feedback suggests that personal interactions, such as sitting in on classes or speaking with faculty, significantly impact students’ decisions. Psychology Chair Becca Johnson shared stories of how these interactions have made a lasting impression on applicants, influencing their choice to apply or accept an offer.
As colleges adapt to changing demographics and competitive realities, they are recognizing that community-wide participation is essential for success in this evolving landscape.
Leave a Reply