According to a report from cryptocurrency analytics firm Nansen, those who invested in the Trump memecoin have experienced significant losses. Retail investors suffered the most, while sophisticated traders managed to do better.
Nearly 1 million followers of President Trump turned into crypto investors by purchasing his memecoin. They collectively lost $3.81 billion by the end of June. This analysis appears amidst Trump announcing through a recent financial disclosure that he gained $636 million from the crypto venture. In total, he earned at least $2.2 billion across his business activities in 2025.
The dynamics favored Trump, allowing him to profit regardless of the memecoin’s price movement. His earnings increased as his followers traded tokens, encouraged by promotions on his Truth Social account.
Trump, initially skeptical of cryptocurrencies, saw potential profit and embraced digital currencies in 2024 during his presidential campaign. Together with his sons, he launched World Liberty Financial, a start-up that introduced the $WLFI coin, which has also decreased in value.
Just days before his inauguration, Trump introduced another investment, the $TRUMP memecoin, which is essentially a novelty currency with little practical use.
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