The conclusion of the Big 12 Media Days has made it clear who the top contenders are for the conference this season. Experts largely agree that Texas Tech and BYU lead the pack.
Texas Tech and BYU: Heavy Favorites
Texas Tech head coach Joey McGuire has a talented roster at his disposal. Despite offseason controversies, they remain a strong title contender. BYU, close to reaching the College Football Playoff, also played for the Big 12 title last year, narrowly losing to Texas Tech.
The Houston Cougars: A Team to Watch
There might be an under-the-radar team capable of challenging for the title. The Houston Cougars, under head coach Willie Fritz, are a team on the rise. Entering the third year of Fritz’s leadership, Houston is coming off a 10-win season in 2025 and finished strongly in the AP Poll. This year, both the offensive and defensive coordinators continue their roles, contributing to team stability.
Defensive coordinator Austin Armstrong helped Houston finish in the top-50 for scoring defense and top-40 in rush defense. The Cougars’ schedule is also favorable. They won’t face BYU, Arizona, or Arizona State and have a promising schedule ahead.
Key Matchup Against Texas Tech
Houston’s opening conference game against Texas Tech in September presents a significant opportunity. An early victory could set them up for success throughout the season. Additionally, the Cougars have a prominent level of returning production, which ranks them high in the conference and the nation. This experience could be crucial early in the season.
Promising Talent on the Roster
Houston’s off-season was solid, highlighted by the addition of running back Makhi Hughes. Although last year was quiet for him, his 2024 performance at Tulane was impressive, boasting over 1,400 rushing yards and 17 touchdowns.
Finding success against Texas Tech’s strong squad will be challenging. However, Houston’s cohesive team, experienced leadership, and the strategic schedule provide a unique opportunity for a standout season. Predictions for the Cougars are positive as the season approaches.
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