Braden Peters, known online as Clavicular, is a controversial internet figure promoting the ‘looksmaxxing’ movement. Targeting young men, this regimen focuses on maximizing physical appearance. During a ‘Hang Out with Sean Hannity’ episode, Clavicular described it as a complete form of self-improvement, almost to its logical extreme.
The looksmaxxing movement, led by the 20-year-old livestreamer, is popular among Generation Z and Generation Alpha. It includes practices like using stimulants and ‘bone smashing,’ which involves hitting facial bones with a hammer to promote growth. Medical professionals warn about these practices due to the risk of significant injury.
‘Looksmaxxing involves traditional bodybuilding and fitness methods, plus a new emphasis on facial aesthetics,’ Clavicular explained.
This focus on facial aesthetics differentiates looksmaxxing from other male self-improvement movements which prioritize physique and training.
Clavicular is known for his long livestreams on Kick, where he socializes at nightclubs. These clips, often showcasing pickup lines to attract women, go viral and garner millions of views. He argues that these club scenes highlight the concept of hypergamy and explain the importance of looksmaxxing.
Recently, Clavicular was arrested for battery charges in Florida. He allegedly incited a conflict between two women and shared the video online. His interactions with women have sparked controversy for his perceived disrespectful behavior.
Despite the controversy, many in Generation Z and Generation Alpha adopt his looksmaxxing methods to enhance their appearance. Critics worry about his increasing influence over young audiences.
Sean Hannity questioned Clavicular about his objectives in promoting looksmaxxing through online content. Clavicular explained that it’s not only about attracting others but also about improving every interaction by looking better.
‘If someone isn’t attractive, they won’t get the job,’ he claimed, emphasizing the importance of physical appeal in the job market.
The full ‘Hang Out with Sean Hannity’ episode with Clavicular is available on YouTube, Spotify, and Apple.
Nora Moriarty is a Writer at Fox News Digital.
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