The Geneva Children’s Business Fair in downtown Geneva displayed the entrepreneurial spirit of young participants. Despite rainy weather, the event at 100 S. Third St. featured numerous tents housing a record number of businesses. Participants included Amber Salzman and her son Will, 11, who sold rainbow bracelets. Amber highlighted the value of teaching children that entrepreneurship involves effort. ‘They have to set up, handle supplies, and interact with customers,’ she explained. Will expressed interest in future business pursuits but desired to avoid tasks like taxes.
Cam Fozo, co-president of the fair, noted the event’s increasing popularity. ‘This year, we have 83 booths with about 160 young entrepreneurs,’ he said. The previous fair attracted around 80 to 100 participants. A local marketing campaign and collaboration with three elementary schools helped draw more attention. Participants ranged from 6 to 16 years old.
The fair featured diverse businesses, including food stalls like bakeries and lemonade stands. A dirty soda booth and several 3-D printing enterprises also attracted interest. Additionally, artists and an aspiring novelist were present, showcasing the wide range of talents.
Fozo stated that many booths returned annually after positive experiences. One such participant, Frankie Perna, 11, came back for a third year selling lemonade and popcorn. ‘We added popcorn to our offerings, and I’ve earned about $200 each year,’ Frankie said. She shared lessons in presentation and pricing strategies. Her father, Dustin Perna, praised her hard work and entrepreneurial potential.
Fozo underscored the importance of the fair in teaching resilience. ‘Being a business owner fosters adaptability,’ he stated, emphasizing the significance of problem-solving skills in youth. The Geneva Children’s Business Fair continues to provide valuable experiences for young entrepreneurs.
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