Model and entrepreneur Hailey Bieber recently shared a glimpse into her summer activities with fans through a series of Instagram posts. The 29-year-old highlighted her season by posting various photos and videos, drawing attention with a vibrant yellow string bikini. Her collection of images, captioned “August so far,” included selfies and snapshots of her daily endeavors.
One notable image featured Bieber posing in a mirror, dressed in a revealing two-piece swimsuit with a gathered triangle top and matching bottoms tied at the hips. Her look was complemented by a slicked-back bun and accessorized with gold and diamond drop earrings. She displayed her elongated oval diamond engagement ring from husband Justin Bieber alongside a pink manicure.
Bieber also showcased a casual outfit consisting of a blue and red tank top paired with cropped sweatpants, as she lay on grass, smiling brightly. Additional posts featured her workout routine, a plate of meatballs with red sauce and cheese, and her beauty regimen, including yellow Rhode eye patches and hair curlers.
Rhode, Bieber’s beauty brand launched in June 2022, initially offered three products: Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. As the brand gained traction, the product range widened. In May 2025, e.l.f. acquired Rhode in a deal worth up to $1 billion, allowing Bieber to remain as chief creative officer and head of innovation. She expressed excitement about expanding globally with e.l.f., emphasizing her dream of reaching more audiences worldwide.
Beyond beauty, Bieber also holds the title of global digital ambassador for the Italian swimwear label Calzedonia. She fronted their summer 2026 campaign and disclosed her swimwear styling tactic to Elle magazine, prioritizing proper fit as crucial for choosing swimwear. Though she owns many swimsuits, Bieber frequently rotates five or six. Her meticulous approach to vacation planning includes organizing outfits in advance to minimize decisions upon arrival.
In a lighter note, Bieber shared her leisure preferences with Elle, expressing a preference for swimming over poolside lounging during vacations.
The journalist Ashley Hume provided coverage of Bieber’s summer update, highlighting her roles in celebrity culture and business endeavors.
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