Pam Yeager recently faced a significant setback when she fell victim to an online rental scam. She found what seemed like an ideal rental, a bungalow near downtown Fullerton, priced below the region’s average for a two-bedroom home. However, this supposed perfect opportunity turned into a costly fraud, leaving her thousands of dollars in debt.
“It’s ridiculous,” Yeager, 53, said, expressing her frustration about the lack of accountability in such scams. Experts warn these scams are becoming more prevalent, fueled by a tight housing market and high rents in California. Fraudsters exploit people’s desperation by posting fake listings on social media and online marketplaces. These listings often appear legitimate, with scammers using technology like artificial intelligence to enhance credibility. In reality, these ads are often copied from existing listings, used to collect money from unsuspecting renters.
The rise in online rental searches through social media platforms has created a fertile ground for scammers. Many platforms provide limited oversight, making it easier for fraudulent activities to go undetected. The scammers’ ads often promise deals that seem too good to be true, capitalizing on renters’ urgency. “Especially in this housing market, it gets competitive and people feel pressure to act quickly,” said Lizbeth Gwisdalla, spokesperson for the Orange County Sheriff’s Department.
Real estate professionals across California have observed an increase in these cybercrimes. Chris Duff, president of the Greater Los Angeles Realtors Association, noted that such scams are on the rise. Last week, the Placentia Police Department reported a sharp increase in rental property scams on social media, urging people to exercise caution when sending money before viewing a property.
“It’s kind of a trend we’re seeing in Orange County,” said Frank Garza, a sergeant at the Placentia Police Department.
The scam that deceived Yeager was linked to a Zillow post that lasted only a day. Despite its short existence, the post attracted Yeager and other interested renters. Some inquirers reached out to Laura Spencer, a real estate agent connected to the sale of the home months earlier, who clarified that the home wasn’t for rent. Unfortunately, Yeager didn’t speak to Spencer and continued negotiations through Zillow.
Zillow stated that they strive to maintain a safe platform and remove fraudulent listings swiftly. Yet, potential renters need to be cautious of scam indicators. Yeager initially assumed that the listing’s quick removal meant someone else had rented it. However, she later received a text, “Still interested?” Her interaction with the supposed landlord led her to believe the arrangement was legitimate, despite initial hesitations.
After submitting an application fee, Yeager was asked for a $2,500 security deposit, assuring her that it was refundable. She agreed, but when asked for more money for the first month’s rent, the situation became suspicious. Attempts to contact the scammers afterward left her without response, leaving her $2,575 short and concerned about her rental search.
Yeager shares her story to prevent others from being victimized. Raising awareness is critical, as recovering lost funds from scams is nearly impossible. Spencer, the real estate agent, emphasizes verifying the legitimacy of any online rental process by meeting agents and property owners personally.
Law enforcement admits tracking online scammers is difficult but possible. It involves complex investigations and substantial data analysis when accounts can be identified. The FBI reported over 12,000 real estate fraud complaints last year, reflecting a wider issue involving AI in fraudulent schemes.
California has seen reports of similar scams. In the Bay Area, renters visited homes they believed were available, only to find them occupied. In San Diego, a family encountered prospective renters after photos of their property were used to scam others. Yeager later learned the home she wanted still had tenants, living there without intentions of moving.
“I’m not leaving anytime soon,” said the homeowner, acknowledging but not surprised by the scam.

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