The Impact of Caitlin Clark and Young Stars on Women’s Basketball

FIBA Secretary General Andreas Zagklis recently highlighted the influence of young players like Caitlin Clark on the growth and visibility of the Women’s Basketball World Cup. During a press conference before the World Cup Final against France, Zagklis described Clark as one of the most prominent stars of her generation. He suggested that women’s basketball could surpass the men’s game in popularity by the 2028 Los Angeles Olympics.

Zagklis stated, “The impact these players, including Caitlin, have in boosting the popularity of women’s basketball is significant. We are proud of their achievements and have supported USA Basketball and other national federations in their promotional efforts. The players themselves recognize this as a unique moment.”

Clark, along with USA head coach Kara Lawson, participated in the FIBA Women’s Basketball World Cup 2026, including the quarterfinals against Hungary. While exact popularity figures weren’t provided, Zagklis expressed confidence in the growing stature of women’s basketball.

The tournament showcased talents like Iyana Martin from Spain, who secured a major sponsorship before the event. Zagklis expressed pride in these athletes and envisioned them achieving high popularity at the Los Angeles Olympics, potentially equaling or surpassing their male counterparts.

Caitlin Clark has emerged as a central figure in this year’s tournament without starting a game. Despite coming off the bench, she has been crucial to Team USA’s success. Clark, at 24 years old, averages over 20 minutes per game, proving to be an effective playmaker. She currently ranks third in the World Cup with 5.8 assists per game.

Clark’s standout performance came in the team’s initial victory over China, where she contributed 14 points and a record 11 assists without turnovers.

Jackson Thompson, a sports reporter for Fox News Digital, covers important political and cultural issues in sports with an investigative approach. His work has influenced Title IX enforcement and been featured in major media outlets such as The New York Times and ESPN.com.