Gianni Infantino’s plan to sell World Cup profits to private investors has faced significant resistance, marking a critical juncture in global soccer politics. The opposition from influential bodies like UEFA suggests a concerted effort to challenge Infantino’s decade-long leadership of FIFA.
UEFA’s Firm Stance
UEFA, led by President Aleksander Čeferin, has been at the forefront of opposing Infantino’s proposal. The plan involved establishing a $20 billion company to manage the World Cup with backing from private investors. UEFA’s strong reaction reflects growing discontent within the soccer world, with doubts cast over FIFA’s leadership.
In a decisive move, UEFA expressed, “No option should be off the table,” signaling potential leadership changes. The organization criticized the secretive processes surrounding the plan, urging accountability for those responsible.
Global Pushback
The backlash escalated when UEFA’s 55-member nations agreed to boycott the World Cup and other FIFA events. North America’s CONCACAF and the Asian Football Confederation also joined the opposition. This coalition presents a formidable challenge to Infantino’s ambitions.
Carlos Cordeiro, Infantino’s senior adviser, resigned in protest. He encouraged other FIFA executives to voice their disapproval. His resignation highlighted internal unrest within FIFA.
FIFA’s Internal Conflict
Kevin Lamour, FIFA’s Chief Operating Officer, criticized Infantino’s lack of transparency. Lamour, a veteran colleague of Infantino, expressed that the proposed venture should be halted. He stressed the need for soccer leaders to reassess the situation and make informed decisions.
Infantino’s Controversial History
This episode isn’t Infantino’s first contentious initiative. In 2018, he introduced a $25 billion proposal from Japan’s SoftBank to create competitions affecting club and national events. Another ambitious plan in 2021 suggested biennial World Cups, angering other international sporting bodies like the International Olympic Committee.
Despite previous setbacks, Infantino continued as President, winning uncontested elections in 2019 and 2023. However, the current climate suggests a more challenging path ahead.
Future Presidential Contests
By November 18, candidates must declare their intention to run in the upcoming presidential election. The election occurs four months later in Rabat, Morocco. Infantino’s failed spinoff plan to extend his role could influence the election’s outcome.
FIFA statutes allow Infantino one more term, but achieving a majority vote requires widespread support. Although continents rarely vote uniformly, support from Europe’s 55 members, Asia’s 46, and CONCACAF’s 35 members could form a strong base.

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