The passing of Presley Gerber has once again brought attention to one of the entertainment industry’s well-known families. Presley, the only son of supermodel Cindy Crawford and businessman Rande Gerber, died on September 20 at the age of 27. He was at a rehabilitation facility, although the cause of death has not been disclosed.
A representative for the family requested privacy during this challenging time, echoing the sentiment shared by a source to People magazine who mentioned the family’s shock and sadness. “Kaia loved that Presley was open about his struggles, and his family took pride in his efforts to help others,” the source stated.
The Gerber-Crawford family has always been in the limelight, connecting fashion, Hollywood, and business. At its core are Cindy Crawford and Rande Gerber, who raised Presley and their daughter, Kaia.
Cindy Crawford: A Supermodel’s Journey
Cindy Crawford is celebrated as one of the most recognizable models of the 1980s. She gained fame with numerous magazine appearances and collaborations with global designers and brands. Cindy was part of the iconic “Big Five” supermodels, alongside Naomi Campbell, Linda Evangelista, Christy Turlington, and Tatjana Patitz. Her influence extended beyond modeling as she participated in advertising campaigns, television, and films. Cindy also ventured into business, launching successful beauty and wellness lines while continuing her work as a model and ambassador.
Rande Gerber: Building a Hospitality Empire
Parallel to Cindy’s modeling success, Rande Gerber forged a significant career in the hospitality industry. He established the Gerber Group, a collection of bars, lounges, and restaurants worldwide. His ventures made him a prominent figure in the industry. Rande later teamed up with actor George Clooney and developer Mike Meldman to launch Casamigos tequila, starting as a private venture and growing into a major spirits brand. The friendship and business collaboration between Rande and Clooney intertwined their family lives, leading to shared properties and close social ties.
Family Ties and Privacy
Cindy and Rande, married in 1998, welcomed Presley in 1999 and Kaia in 2001. Despite their public careers, the couple opted to keep their family life private. Both children later pursued modeling, following Cindy’s path, with Kaia also venturing into acting.
Cindy recently shared thoughts on empty nesting in a Porter magazine interview, mentioning that it offers a chance to reconnect with Rande. She expressed hope to eventually experience becoming a grandmother.
Presley Gerber’s Career and Struggles
Presley joined IMG Models at 15, working with designers like Moschino and Dolce & Gabbana. His sister, Kaia, also established a strong modeling career and pursued acting, appearing in projects including “American Horror Story.” Cindy expressed pride in her children’s close relationship.
Presley was open about his mental health and substance issues, choosing to discuss his challenges publicly. In an Instagram post shared earlier in the year, he described undergoing an “ibogaine flood dose” for treatment. His family showed unwavering support, reinforcing their close-knit bond. Cindy commented on Presley’s resilience, proud of his personal growth. Rande affirmed his admiration for his son’s strength.
Kaia praised Presley’s honesty about his struggles, acknowledging it as an act of teaching for their family. Cindy and Rande were deeply involved in Presley’s life, breaking the stereotype of inattentive Hollywood parents.
Entertainment journalist Christina Dugan Ramirez, with a longstanding career at People magazine, provided this detailed account of the family’s experiences through various public engagements.

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