Name: Bombay Eats
Address: 1763 Freedom Drive, Naperville
Phone/website: 630-857-9082; www.bombayeats.com
Owners: Ali and Falguni Dewjee, of Chicago
Years in business: 4 in Naperville, 16 total
Business Concept
Ali Dewjee describes their business model as Indian fast casual, inspired by Chipotle. Customers customize their own meals and proceed to checkout. Dewjee runs Bombay Eats with his wife, Falguni.
Origins
The business began in 2010 in the Loop under the name Bombay Wraps, being the first Indian fast casual in Chicago. Initially, they offered four meat dishes, four vegetarian options, sides, and drinks. Dewjee, who grew up in Bombay, intended to recreate the fast-paced, street food experience he remembered.
As consumer preferences evolved, Bombay Eats expanded its menu to include rice bowls, salads, and sandwich rolls – introducing familiar forms with new flavors. Naperville became the inaugural location for the Bombay Eats brand, with others located in the Loop, Streeterville, and Lakeview in Chicago, attracting diverse customers from tourists to locals.
Operating Hours
Bombay Eats operates from 11 a.m. to 9 p.m., Monday to Saturday. All locations remain closed on Sundays to provide a day off for the staff.
Newest Offering
The introduction of the BombayRito aims to offer customers value amid rising inflation. It has quickly gained popularity for its cost-effectiveness and substantial portion.
Background of the Owners
Before entering the restaurant business, Ali Dewjee had a career in consumer packaged goods marketing, working for PepsiCo for 12 years. His experience there involved roles in innovation and launching new products. Both he and his wife grew up in entrepreneurial households, shaping their understanding of business operations.
Moving to the U.S.
Ali Dewjee came to the United States in the 1990s for his MBA.
Connection to Bombay
Bombay is described as dynamic and bustling, akin to New York City. It serves as India’s financial and fashion capital, housing Bollywood.
Job Satisfaction
Dewjee enjoys hospitality, caring for guests, and genuinely loves his job.
Challenges Faced
COVID-19 had a significant impact, affecting employment and further compounded by inflation-driven increases in food and labor costs.
Location Insights
While the location has its challenges, many customers appreciate having Bombay Eats in Naperville, balancing proximity to the Loop.
Unique Selling Point
Their innovative format pushes the envelope of traditional Indian restaurants, offering a unique dining experience.
Challenges and Workforce
Operating with a small team of four employees in two shifts, Dewjee frequently moves between locations to manage operations.
Expansion Plans
The owners see potential in expanding further within Chicagoland, with interest in areas like Evanston, Hyde Park, and Schaumburg. Franchising offers are also being considered.
Sharing Culture Through Food
Ali finds great pride in introducing customers to Indian cuisine and culture, seeing it as a valuable opportunity.
Business Advice
Dewjee stresses the importance of not only focusing on the food but also mastering other aspects like financing, management, and customer service.
Steve Metsch reports for the Naperville Sun. Contact him about businesses to feature at [email protected].
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