Burbank is seeing success by transforming its downtown area into a hub for businesses and shoppers. A pivotal example of this is the recent opening of Van Leeuwen Ice Cream. When a Van Leeuwen representative visited the site in downtown Burbank in April, they received a warm welcome from a senior city official. This official highlighted the city’s ability to make things happen quickly, a stark contrast to Los Angeles. As a result, Van Leeuwen was able to open its doors during peak ice cream season, aided by the city’s support.
Burbank’s downtown now thrives because of its welcoming approach to businesses, assistance for the homeless, and clean streets. These efforts make it an attractive destination for shoppers and commuters. Community Development Director Patrick Prescott underscores the need for constant vigilance in maintaining these standards, involving outreach and marketing efforts.
Burbank’s downtown, once a running joke on midcentury TV shows, has transformed significantly. Despite the name change of Bob Hope Airport to Hollywood Burbank Airport, the city aims to preserve its unique businesses while attracting new ones. It even has a master list of desired tenants and actively showcases the city at major shopping and real estate events to generate interest.
Burbank has successfully attracted popular retailers like H&M and Sephora, as well as Philz Coffee and the country’s largest IKEA. This formula of supporting existing businesses while seeking newcomers could benefit areas like downtown Los Angeles, where similar strategies have been suggested.
Burbank competes with neighboring cities like Glendale and Pasadena, doubling its population during the workday. To keep businesses, city officials conduct visits to address any tenant issues. Additionally, the city plans to add 10,000 housing units downtown, streamlining development approvals to reduce hurdles like those encountered by First Street Village, a recent 275-unit complex.
Addressing the balance of jobs to housing is critical. The city has a 3-to-1 jobs-to-housing imbalance, a significant draw for builders. Developer Chris Tourtellotte points out that such ratios are lower in other areas like the Bay Area and Los Angeles. To change this, his company recently completed a 575-unit complex catering to entertainment industry workers. They also plan additional developments, including a major project near the airport.
Despite these developments, not all Burbank residents are keen on expansion. Real estate consultant Chris Baer notes earlier resistance, but attitudes are changing. Both California and Burbank recognize the need for more housing. Maintaining the city’s charm while accommodating growth remains a priority.
Local entrepreneur J.C. Reifenberg, known for his Star Wars-themed bar in Hollywood, plans to open a new location in downtown Burbank, citing ample parking as a key advantage. This new establishment, Scum & Villany, will cater to the need for community spaces and serve as a blend of a comic book shop and a sports bar.
Burbank’s thriving geek culture is supported by various specialty stores. Reifenberg believes Burbank offers a blend of city amenities with the convenience of local accessibility, making it an ideal place for businesses and residents alike.
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