Democratic socialist Francesca Hong has gained momentum in Wisconsin’s gubernatorial Democratic primary. Her candidacy presents a significant challenge and opportunity for the Democratic Socialists of America (DSA), who have seen success in recent primaries but primarily in areas that are heavily Democratic, like New York City and Philadelphia. Unlike these past victories, a Hong win in Wisconsin would test DSA’s appeal in a more balanced state politically. Recently, Wisconsin narrowly supported President Trump, demonstrating the competitive nature of the state.
The possibility of a democratic socialist capturing the nomination in such a politically split state has raised concerns within the Democratic Party. Though there is optimism about a favorable national environment due to President Trump’s declining approval ratings, some party members worry Hong’s progressive image might hinder Democrats’ chances in the upcoming general election, especially when compared to a centrist candidate.
The Democratic primary in Wisconsin is scheduled for August 11, 2026. A recent poll by State Navigate has shown Hong leading the race with 44 percent support, while Milwaukee County Executive David Crowley follows with 15 percent, and former Lieutenant Governor Mandela Barnes holding 14 percent. Other candidates have polled in the single digits. The poll, which included 1,085 likely voters surveyed from July 23-26, 2026, comes with a 3 percentage point margin of error. It also notes that 13 percent of respondents remain undecided.
Professor Anthony Chergosky from the University of Wisconsin-La Crosse remarked on Hong’s significant lead, attributing it to her grassroots campaign strategy and the anti-establishment sentiment gaining traction in Democratic primaries. He observed that the field is fragmented, diluting the anti-Hong vote.
Kathleen Dolan of the University of Wisconsin-Milwaukee emphasized caution, acknowledging the poll’s methodology used an opt-in approach which might attract more partisan respondents. She suggests this method might skew perceptions of Hong’s support.
Crowley’s campaign underscored the significant number of undecided voters as a crucial factor. Highlighting an endorsement by Governor Evers, they warned against Republican influence in the primary which could impact the choice of candidates.
Other Polls and Voter Sentiments
Additional polls support Hong’s lead, but a significant number of undecided voters remain. Marquette Law School’s latest poll positions Hong at 26 percent, with Barnes at 15 percent. It reported 45 percent undecided. This poll, conducted among 430 Democratic voters in early July 2026, is lauded for its longstanding reliability.
Dolan asserted Marquette’s poll possibly reflects the general sentiment more accurately. Chergosky highlighted Hong’s potential weaknesses in winning broad support, referencing both the Marquette poll findings and criticisms over Hong’s previous remarks on defunding law enforcement.
The same Marquette poll notes a close general election race against Republican Tom Tiffany, tying Hong and Tiffany at 44 percent each for likely support. Should Barnes or Rodriguez have contended, projections indicated a modest lead over Tiffany.
With the departure of Sara Rodriguez from the race due to financial difficulties, Democratic centrists have regrouped. Crowley, backed by Governor Evers, re-entered the race with new vigor, suggesting a more centrist alternative to Hong’s progressive stance.
Political Landscape and Concerns
Previously, Wisconsin has experienced tight political races. Historically, the state narrowly supported Trump and Biden in consecutive elections following Obama’s larger victories in 2008 and 2012. There has been a shift, as Republicans have strengthened their presence among rural voters while Democrats maintain strong holds in city centers and push for expanding influence in the suburbs.
Hong’s backing by the Democratic Socialists of America signals not just policy support but a shift in party rhetoric and strategy. DSA advocates for democratic socialism where citizens have substantive input in economic and societal matters. Their platform includes single-payer healthcare and the Green New Deal, emphasizing reform through democratic means.
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