Controversial Campaign Ad
Steve Hilton, a Republican candidate for governor in California, is facing criticism from his own party. A recent campaign advertisement has drawn backlash. The ad, described as sexually suggestive, features two young women with an LGBTQ+ flag in the background. One seems anxious about trying something new, while the other reassures her to vote. The message directs voters to choose Hilton over his opponent, Xavier Becerra. The ad ends by advising to seal the mail-in ballot envelope by licking it.
Political figures from both parties have criticized the ad. Michael Gates, a Republican candidate for attorney general, strongly condemned it. He expressed disapproval of young women being used as political tools. Gates asserted his commitment to protect the rights of young women and families in California.
Sonja Shaw, running for state superintendent of public instruction, criticized both Hilton and the California Republican Party for the ad, calling it “creepy” and “disturbing.” She claimed such actions push people away from the party.
Democrat Rep. Robert Garcia referred to the ad as “bizarre and desperate.” He argued that Hilton focused more on artificial intelligence than on important state issues.
Hilton’s Defense and Polls
In defense, Hilton claimed the ad was a humorous way to engage voters. He described it as a communication strategy to make a point.
The controversy arises at a challenging time for Hilton. He is attempting to close the polling gap with Becerra, a Democrat. Polls consistently show Becerra leading in the state.
A UC Berkeley Institute of Governmental Studies poll shows Becerra ahead by 25 points among likely voters. Similarly, a SurveyUSA poll shows Becerra leading by 22 points. The Public Policy Institute of California also indicates a significant lead for Becerra. All polls show a substantial margin between the candidates.
Campaign Strategies and Predictions
Despite the odds, Hilton continues his campaign, focusing on affordability, taxes, and the cost of living. He aims to challenge the Democratic hold over Sacramento. In a debate with Becerra, Hilton argued against the current political scenario. Becerra, in contrast, linked Hilton to President Trump.
Prediction markets reflect Hilton’s slim chance of success. Polymarket gives Hilton a 4 percent chance, while Becerra holds a strong 96 percent chance of winning. These markets highlight trading activity rather than specific voter sentiments.
The election takes place on November 3. The candidates participated in their only debate on September 30, discussing topics like taxes and immigration.
For more information, contact Newsweek editors Tobias Meyjes and Cristina Diciu.
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