Early Wednesday morning, the Democratic primary for governor in Wisconsin was too close to call. According to NBC News’ Decision Desk, state Rep. Francesca Hong and Milwaukee County Executive David Crowley were separated by only a few hundred votes.
The primary was unexpectedly competitive. This surprised many Democrats after a campaign marked by dramatic twists, dropouts, and surges. This highlighted deep divides within different party factions.
Hong, known as a democratic socialist, began her campaign as an unknown figure. She gained a substantial lead in public polls, capturing national attention in one of the nation’s most contested battleground states. However, as the election approached, scrutiny over her past controversial positions increased, raising concerns about her electability in a general election.
Crowley initially struggled and dropped out of the race a month ago. He re-entered the race only ten days later, backed by outgoing Democratic Gov. Tony Evers’ endorsement. Evers, a well-liked governor who decided not to run for another term, actively campaigned for Crowley, labeling him as the most viable candidate. Pro-Crowley groups supported the effort by airing ads emphasizing electability as polls showed many voters remained undecided.
Voter sentiments reflected these messages. Alli Plummer from Madison expressed a preference for Crowley, citing concerns over who could successfully compete against Republican Tom Tiffany. Her partner Shawn Bass, however, supported Hong, attracted by her positions on universal healthcare and childcare.
The primary faced major shakeups with no clear front-runner most of the year. Lt. Gov. Sara Rodriguez and former Lt. Gov. Mandela Barnes, seen as potential leaders, exited the race in July due to varying challenges. Candidates apart from Hong and Crowley claimed about 20% of the vote. State Sen. Kelda Roys secured nearly 8% overall, and performed strongly in Dane County.
Wisconsin law allows recounts if the margin is under 1%. If the margin falls below 0.25%, the state covers the recount costs; otherwise, the candidate does.
The winner of the Democratic primary will face Rep. Tom Tiffany, who secured the Republican nomination. Tiffany criticized Hong and what he labeled “extreme Madison socialism” and promoted his vision for protecting Wisconsin’s way of life in a post-victory speech.
The political dynamics in Wisconsin illustrate broader national trends impacting reproductive rights, voting rights, and education policy. These issues shape coverage, reflecting both statewide and national interests.

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