Jack Schlossberg, grandson of the late President John F. Kennedy, is navigating a challenging journey in his bid for a congressional seat. He faces obstacles in his campaign for the Democratic primary in the 12th Congressional District, where recent polls place him in third. On a rainy Manhattan street corner, Schlossberg spent the final days of his campaign engulfed in nostalgia and the hope of youthful ambition.
Despite featuring prominent political figures like Nancy Pelosi and his mother, Caroline Kennedy, in television ads, Schlossberg struggles to gain traction among voters. His campaign event at Terminal 5 was underscored by references to his grandfather and music from the past decade, appealing to both older supporters and a younger audience.
Schlossberg is competing in an affluent and influential district, seeking to succeed Representative Jerrold Nadler. His rivals include Micah Lasher, Nadler’s chosen successor, Alex Bores, who has garnered support from the AI sector, George Conway, a never-Trumper, and Nina Schwalbe, a global vaccine expert.
The campaign hit a rough patch with revelations about its disorganization and a significant drop in poll standings. Schlossberg, 33, is working to control the narrative, positioning himself as a social media-savvy candidate opposed to dark money influence, similar to Mayor Zohran Mamdani’s historic win. He emphasizes youthful energy and contrasts himself with billionaire-backed rivals, investing $1 million of his own funds into the race.
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