Prada, under the creative vision of Miuccia Prada and Raf Simons, presented a fresh take on basic fashion essentials. Their latest collection, showcased at Milan Fashion Week, reimagines jeans-inspired staples using leather and technical fabrics. Their goal was to create menswear looks for everyday people, extending beyond fashion aficionados.
Prada’s New Uniform
The upcoming spring and summer Prada collection includes fitted, cropped jackets and five-pocket pants. These pair with timeless blazers and leather jacket-style blousons. Raf Simons likened the collection to a basic culinary staple, saying, “Sometimes you realize you need a good pasta pomodoro.”
Though the collection drew inspiration from jeans, Miuccia Prada admitted she has never worn a pair. Simons, on the other hand, recently embraced this classic style after two decades of wearing wool trousers year-round.
Against expectations, the combination of five-pocket pants with flat-pocket jackets emerged as Prada’s new uniform. Most of these styles feature luxurious, soft leather in monochromatic colors such as antique white, gray, burgundy, or turquoise, set to rock guitar riffs on the runway. A subset appeared in nearly transparent white technical fabric, ideal for Europe’s ongoing heatwave. Only a handful of closing looks were crafted from genuine denim.
Fashion Meets Everyday Style
Prada aimed for universal pieces in their collection, steering clear of “useless design” commonly seen on other runways. Simons highlighted the goal to reconnect fashion with everyday wear, noting that influential fashion ideas historically evolved “from the street” rather than luxury brands and runways.
He described the collection’s silhouette as clear, vertical, simple, sharp, and proud, with an abundance of white symbolizing peace, hope, and purification. Simons remarked they intended to challenge typical luxury perceptions in high fashion.
The simplicity theme extended to the collection’s presentation in a bare showroom with transparent bench seats, ensuring everyone had a front-row view. VIP attendees included NBA superstar Anthony Edwards, South African-Australian singer and actor Troye Sivan, K-pop boy group ENHYPEN, and British actor Louis Partridge. Enthusiastic fans endured early summer’s heatwave to greet their favorite celebrities.
The original article was translated from English by an AP editor assisted by a generative AI tool.
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