In a world of growing corporate dominance, family-owned businesses face tough challenges. Yet, Prisco’s Family Market in Aurora, Illinois, stands as a testament to resilience. Despite facing the Great Depression, a recession, a pandemic, and even floods, this local grocery store has thrived for a century.
One Income, One Focus
Andy Guzauskas, the fourth-generation president of Prisco’s, attributes their longevity to a singular focus. Unlike corporate chains, Prisco’s relies on customer foot traffic. “People have to walk through the front door,” he explains. Their success hinges on offering what big stores cannot: fresh, homemade meals prepared with care and sourced locally.
Historical Roots
Prisco’s story began in 1926 with Italian immigrant Tony Prisco selling fresh produce from a truck. The business expanded as the Prisco family grew, eventually opening a larger storefront in 1938. By 1992, it had settled at its current location on Prairie Street.
Family Tradition
The store’s operations have always been a family affair. Multiple generations have worked together, stocking shelves and servicing customers. Andy Guzauskas took over in 2016, continuing the family legacy with a blend of tradition and modern business acumen.
Adapting to Challenges
Today, Prisco’s navigates a complex landscape of rising food costs and advertising competition. Despite the challenges, they remain committed to their values. Prisco’s offers homemade meals, salsas, sauces, and catering services, echoing community care they’ve practiced since inception.
Community Connection
Customer loyalty remains a cornerstone of their success. Not just a business, Prisco’s contributes to local food pantries, schools, and organizations. During the February 2019 mass shooting, Prisco’s offered aid to first responders, solidifying its role as a community pillar.
Navigating Adversity
Last August, the store faced a severe challenge when a storm caused significant damage. Despite these hurdles, the community’s support reinforced their mission. Shoppers offered help, both physically and financially, to keep Prisco’s thriving.
Andy Guzauskas emphasizes the mutual bond with the community: “We are here because you want us here.” It’s this shared dedication that underscores why Prisco’s Family Market remains a beloved fixture in Aurora.
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