President Donald Trump’s initiative to replace the term ‘artificial intelligence’ with ‘super intelligence’ is gaining traction among key figures in Silicon Valley and Republican lawmakers. Despite this shift, many leading technology companies continue using the established AI label.
Executive Order and Its Impacts
Trump issued an executive order on September 29, directing federal agencies to adopt ‘Super Intelligence’ (SI) instead of ‘Artificial Intelligence’ (AI) in official documents and communications. The order suggests that ‘super intelligence’ better represents the advancing capabilities and promise of the technology.
The announcement coincided with a significant gathering at the White House, attended by prominent tech leaders. However, a divide soon appeared between those adopting Trump’s new terminology and those sticking with traditional terms.
Nvidia’s Endorsement
Nvidia has notably endorsed Trump’s rebranding. On October 8, CEO Jensen Huang announced a $1 billion investment in U.S. science, using the term ‘super intelligence’ throughout the announcement. Nvidia’s statements highlighted advancements in ‘super intelligence research’ and ‘super intelligence infrastructure.’
Huang commented on the investment’s aim to enhance technology use in medicine, energy, and materials, emphasizing Trump’s role in leading a new era of American discovery.
Zuckerberg and Meta’s Perspective
Meta, led by Mark Zuckerberg, is a complex case. The company had already embraced ‘superintelligence’ before Trump’s executive order, focusing on personal superintelligence in its strategic vision. In 2025, Zuckerberg declared that developing superintelligence was nearing reality, aiming to make it accessible to everyone.
Although Meta aligns with the term, its adoption was independent of Trump’s rebranding, stemming from its pre-existing strategy.
Musk and SpaceX’s Adoption
Elon Musk has shown enthusiasm for Trump’s rebranding. SpaceXAI is being renamed to SpaceXSI, reflecting the adoption of ‘super intelligence.’ Musk publicly stated, ‘No more AI,’ indicating a preference for the new term.
Salesforce and Microsoft’s Response
Salesforce CEO Marc Benioff embraced the change, renaming the company’s AIForce platform to ‘SIForce.’ Benioff announced this transition on social media, highlighting the shift to an era of Super Intelligence.
Similarly, Microsoft CEO Satya Nadella adopted the terminology in discussions about risks in the ‘Super Intelligence Era.’ However, Microsoft’s product branding has yet to reflect this change.
Resistance Among Other Tech Leaders
Despite attending Trump’s meeting and signing the ‘White House Accord on Super Intelligence,’ other leading tech executives, such as Sundar Pichai of Google and Greg Brockman of OpenAI, have not rebranded their technologies. For instance, Anthropic continues using ‘AI’ in its communications, reflecting ongoing usage of the traditional term.
Amazon Web Services maintains an ‘Artificial Intelligence’ section on its blog, describing superintelligence as a theoretical concept.
Republican Lawmakers Embrace ‘SI’
Some Republican officials use Trump’s terminology explicitly. House Speaker Mike Johnson referred to the tech executives as ‘super intelligence industry leaders.’ Senator Joni Ernst of Iowa incorporated ‘Super Intelligence (SI)’ into statements while highlighting its potential and need for regulatory guardrails.
Senator Bernie Moreno praised Trump’s commitment to advancing SI, emphasizing the significance of responsible development.
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