Kristin Cavallari showcases her latest jewelry collection with the new campaign for Uncommon James. The 39-year-old, known for her role in reality television and her entrepreneurial ventures, models pieces from the brand’s Detour collection. Set against a desert backdrop, Cavallari describes the campaign as a tribute to ‘old-school Uncommon James.’
In the opening image of the Instagram carousel, Cavallari leans against a row of mailboxes, her outfit carefully chosen to highlight the jewelry. She wears a fitted denim corset-style top, layered gold necklaces, hoop earrings, and stacked bracelets—all part of the Detour collection.
The aesthetic Cavallari aims to achieve with this campaign is ‘effortless’ and ‘edgy.’ Another photo captures a full look of her outfit, revealing white lace underwear and cream-colored boots, paired with the denim top.
Her choice of setting—a desolate desert landscape—adds to the nostalgic vibe she strives for. Fans have mixed reactions to the shoot, ranging from praise to critique of the styling and setting.
Cavallari, who launched Uncommon James in 2017, balances her busy career alongside motherhood and other entrepreneurial ventures like her Fizzen sparkling protein drink and the ‘Let’s Be Honest’ podcast.
‘My three kids are my first priority,’ Cavallari shared. ‘Next comes Uncommon James.’
Her involvement extends beyond the role of the brand’s face; Cavallari often works from home, focusing on creative aspects and strategic decisions.
Reflecting on her journey, Cavallari shares how her career shifted since her teenage years on ‘Laguna Beach’ and its spinoff ‘The Hills.’
‘I wanted to prove to myself that I could succeed in the branding world,’ she explains, attributing her success to the opportunities offered by her television fame.
Ultimately, Cavallari’s current definition of success is more about personal fulfillment than business hustle.
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